Sorry Nike, I’m an ASICS man now: link here.
Clearly cycling has trouble sending the right message. Here’s a brief recent history of the overarching message (IMHO) that cycling has sent to the peloton:
- Early 1990s: don’t dope too much
- Later 1990s: No really, don’t dope (wink)
- Post-Festina: Don’t dope too much at the Tour
- Lance years: Don’t dope unless you can afford to do it right
- Post-Puerto: Don’t dope or you might be caught and expelled
- Biological passport initial message: don’t dope because we have sneaky ways of catching you
- About a year or so later: OK, maybe we don’t, but don’t dope
- Lance 2.0 years: Don’t dope if you’re not really famous
- About two weeks ago: Don’t dope because secrets are eventually meant to be told
- Today: Don’t dope or it might detonate your entire team
Brilliant post on Cycling’s Exorcism from Podium Cafe: http://www.podiumcafe.com/2012/10/19/3526882/cyclings-exorcism-begins#comments
Allen Lim, 2010:“Floyd Landis’ mission speaks for itself…I would not work with an athlete who I knew to be taking performance-enhancing drugs:”
Allen Lim, 2012:“…I became aware of Floyd’s attempt to dope himself and Levi [Leipheimer] in 2005…”
[previously in same piece]…Floyd made the accusations he did about me in 2010 because he knew that I knew what he had done in ’05…”
Tick Tock, Allen…..Tick……Tock…….
— 24 Hour Fitness issued a forceful statement, saying, “Given the evidence surrounding Lance Armstrong’s alleged actions, we have determined that our business relationship with Armstrong no longer aligns with our company’s mission and values.”
— Sports drink producer FRS announced Armstrong had resigned from its board. In a statement, Matt Kohler, the company’s chief marketing officer, said “this seemed like a good time to part ways.”
Honey Stinger, the Colorado-based nutrition company in which Armstrong has invested, announced that it was in the process of removing the Texan’s image from its products.
“Honey Stinger is a small Colorado company focused on providing healthy, honey-based energy foods,” the company said in a statement. “We are in the process of removing Lance Armstrong’s image and endorsement from our product packaging. While this presents short term challenges, we look forward to growing our brand and offering our customers the best products possible.”
Armstrong’s longtime helmet sponsor followed suit as well. A representative from Giro told tmz.com on Wednesday that the helmet maker “will not be continuing our sponsorship of Lance Armstrong moving forward. We continue to support the cancer community through our association with Livestrong.”
#LADopingBingo - and then there were 7…
“Trek is disappointed by the findings and conclusions in the USADA report regarding Lance Armstrong. Given the determinations of the report, Trek today is terminating our longterm relationship with Lance Armstrong. Trek will continue to support the Livestrong Foundation and its efforts to combat cancer.”
Doping bingo continues!! Three down…who’s next?
One down, ten to go….